Safety Town

Safety Town

For more than 60 years, the Kentucky State Police has managed the Safety Town exhibit at the Kentucky State Fair. Safety Town is an interactive exhibit geared toward children as a way to introduce traffic safety and build rapport with law enforcement. As children enter Safety Town, they will participate in a short briefing by a trooper or officer about traffic safety. Children select a pedal car and hit the driving course to apply what they learned when encountering stop signs and traffic signals. After completing the course, children earn a custom-made driver’s license and a treat.

The Kentucky State Police are enhancing Safety Town by customizing its buildings and streets with companies that operate in the Commonwealth. There are several sponsorship opportunities to view below.

If you are interested in becoming a Safety Town sponsor, please contact us at (502) 782-1790.

Sponsorship Levels

New Building in Safety Town: $5,000 | Re-Wrap of current Building: $2,500

We will work with the professionals to customize a building in Safety Town to replicate your business down to the minute details. When people walk by and see this display, they will KNOW it’s you. Thousands of families will see your building and recognize your brand is a strong part of Safety Town, and Kentucky.

Safety Town Street Sign: $500

The streets of Safety Town are busy, hustling and bustling with people from all over ready to make an impact on children’s lives. For this affordable price, you can have your name plastered on one of our main streets in town. Each time a child turns down your company’s street, you can be sure you are making a lasting impact on their families and safety in Kentucky.

Digital Promotional Board: $500

We also offer a revolving digital billboard that can display your company or name prominently for all to see. This screen hangs above the crowd and is easily viewable by thousands of Fair patrons each year. With over 6000,000 visitors during the Kentucky State Fair, the value of this promotion is extraordinary.

Driver’s License Sponsor: Current Printing Rates

One of the best moments at Safety Town, is when the kids complete their safety course and are handed their very own personalized drivers license. They can’t wait to show it to their parents and friends. With your logo boldly displayed on thousands of licenses each year, advertising your business just got that much easier.